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Luxury Swiss watchmaker Corum has created a Lab collection where mechanics take precedence, in a contemporary yet disruptive timepiece. The first two barrel-shaped series, each limited to 99 pieces, were launched recently in Beijing. Different, unique, off the beaten track: Corum’s conception of watchmaking today has no equal. The brand launched a new limited series that embodies this manifesto: the Heritage Corum Lab 01. The idea: offer pieces with a racing, sculptural, technical, modern spirit and which will only be available as limited editions.

The first two “Heritage Corum Lab 01” models feature a barrel-shaped case made entirely of black DLC. A rare occurrence in modern watchmaking: the caliber that drives these two Heritage Corum Lab 01 watches is a “shape movement”, that is to say a movement that has been made to measure for the case, in contrast to a round movement that is placed in a differently-shaped case, which, for technical ease, is how the immense majority of watches are made. Here, the caliber and the case are closely intertwined, one molding to the contours of the other.

450 1Corum has opted for an open worked dial which allows for the CO 410 skeleton caliber that fits snugly in the case to be admired. The dial, reduced to its simplest expression, comes in grey anthracite enhanced with either red or white, depending on the version. Enthusiasts will also note the micro-rotor, visible from the dial side, featuring a contemporary spiral finish to accentuate the “speed” effect when it begins to rotate.

These are two models which embody the brand’s disruptive approach to watchmaking, as evidenced by the juxtaposition of ‘Heritage’ and ‘Lab’. In traditional Fine Watchmaking, the two concepts are never associated with one another. Heritage looks to the past, the lab to the future. The underlying principle that the watchmaker is establishing with the Heritage Corum Lab 01 is precisely to create a dialogue between these two.

What would René Bannwart or Severin Wunderman have made of Corum heritage today? Progressive, even avant-garde innovators, certainly wouldn’t simply have just reissued pieces. The Heritage Corum Lab 01 is the brand’s response to this vision which drives Corum, today more than ever.

Both watches feature a CO 410 automatic movement with key functions including hours, minutes and a 50-hour power reserve. The tonneau-shaped case dimensions are identical measuring 38mm, 30 x 32mm and the movement is finished with a Cote de Genève decoration. The watch case is made of titanium grade 5 with black DLC treatment. The watch dials though are dissimilar i.e. one limited edition features a charcoal grey & red dial.

The second limited edition shares most of the above features except the dial colors which are charcoal grey & white. Both editions are water resistant to 50 meters and have a sapphire crystal with anti-reflective treatment and an open back cover with glare proof sapphire crystal. Both limited editions are fitted with a rubber strap with an 18 mm triple folding clasp.

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Snow setting Golden Bridge


The brand launches four editions of its famous Golden Bridge, decorated entirely with snow-set diamonds Christmas is in the air: just in time for the festive season, Corum is releasing two new versions of its Golden Bridge with a new snow setting. Made exclusively of diamonds, the snow setting involves arranging a random number of diamonds of all sizes in such a way that together; they cover up the entirety of the metal. It is a high-level jewellery practice for two reasons.

Firstly, the meticulous choice of the placement of each diamond. Though each one is different, they must still be as close to one another as possible, interlocking to the micron so the edges are almost touching. There is thus no consistency in this task, one which breaks away from the mechanics of brilliant and baguette cuts where all the diamonds are interchangeable.

B113_03853_MDB113_03854_MDIn a snow setting, it is the setter’s own experience and daring which are at play. Each diamond is individually chosen and placed. The final composition is similar to a fresco or an expressionist painting, featuring many diamonds set individually and creating, together, the coherent image of a whole.

Next, there is the setting itself. As each diamond has a unique size, so too must each claw used for setting. It is a task requiring extreme precision which prevents the setting from being standardized, as each claw is individually worked to set its diamond and it alone.

“Ultimately, each snow-set Golden Bridge is completely unique,” explains Jérôme Biard, CEO of Corum. “They are at once true Fine Watchmaking and Fine Jewellery pieces, and we will never make two which are identical. This covering reflects Corum’s philosophy of thinking outside the box, of breaking with convention, to offer our collectors a caliber that is completely unique, our baguette movement, and a highly exclusive setting that had almost never been used in Corum’s history.”

Two models will be available in the snow setting: the Golden Bridge (with a 34 x 51 mm barrel-shaped case) and the Miss Golden Bridge (21 x 43 mm). Each case is fully set, including the crown, giving a unique glimmer to the baguette movement which stretches up and down the case and is entirely visible through the anti-reflective double sapphire crystal. Each piece will be released in white gold and pink gold, meaning there are four models in total, for a total of 314 diamonds for the Golden Bridge and 245 diamonds for the Miss Golden Bridge, representing 2.68ct and 1.28ct respectively.

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American superstar and Hollywood icon Johnny Depp, is known for setting his own sense of style. And whether it comes to setting trends for the millions of his devoted fans or his performances in front of the camera, the Golden Globe-winning actor is known for pushing the envelope and rewriting all the rules. So when Depp was seen sporting Corum’s stunning Bubble 47 Skull, at the world premiere of his movie, ‘Richard says Goodbye’, at the Zurich Film Festival earlier this month, it certainly turned heads and set style watchers’ tongues wagging.

johnny_depp_zurich_1The Bubble Skull 47 in stainless steel with black PVD coating is certainly an attention grabber.  With its characteristic 8mm domed sapphire crystal glass, and a Mexican style skull in white superluminova, this Bubble definitely makes a statement. Powered by an automatic movement, the watch comes with a black rubber strap, is water resistant to 100m and comes with a 72-hour power reserve.

Johnny Depp is among one of the most versatile actors of his day and age in Hollywood. He was born John Christopher Depp II in Owensboro, Kentucky, on June 9, 1963, to Betty Sue (Wells), who worked as a waitress, and John Christopher Depp, a civil engineer. Depp was raised in Florida. He dropped out of school when he was 15, and fronted a series of music-garage bands, including one named ‘The Kids’.

Initially known as a teen idol thanks to his role on 21 Jump Street and tortured pretty-boy looks, Johnny Depp survived the perils of adolescent heartthrob status to earn a reputation as a respected adult actor. His numerous collaborations with director Tim Burton, as well as solid performances in a number of critically acclaimed films, have allowed Depp to carve a niche for himself as a serious, if idiosyncratic performer, a real-life role that has continuously surprised critics.

A Conversation with... Johnny Depp - 14th Zurich Film FestivalIn 1990, after numerous roles in teen-oriented films, his first of a handful of great collaborations with director Tim Burton came about when Depp played the title role in Edward Scissorhands (1990). Following the film’s success, Depp carved a niche for himself as a serious, somewhat dark, idiosyncratic performer, consistently selecting roles that surprised critics and audiences alike.

In 2003 he starred in the marvelous family blockbuster Pirates of the Caribbean: The Curse of the Black Pearl (2003), playing a character that only the likes of Depp could pull off: the charming, conniving and roguish Capt. Jack Sparrow. The film’s enormous success has opened several doors for his career and included an Oscar nomination.

Acknowledged both for the aesthetic appeal of its models and for its technical excellence, Corum is proud to contribute to perpetuating the time-honored values and expertise of Fine Watchmaking. Since 1955, Corum has adopted creativity and boldness as its guiding principles.

It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs.

The continuity and the longevity of its collections are not mere words at Corum: the Admiral has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. History is definitely in the making at Corum.

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Back in black – the Corum Golden Bridge returns in no less than six new modern, exclusive editions, decorated entirely in black. The first two have been unveiled recently, revealing a powerful and modern new look for this icon which was first presented forty short years ago. Fashions change, yet the Golden Bridge remains. A unique piece that has gone against the trends since its creation in 1980, today it has been reinvented in six architectural versions with an original aesthetic design. They will be gradually revealed over the next few months, but the first two have been unveiled today.

The pervasive presence of a black DLC treatment on its case, bezel, and buckle forms the basis of the design. All of these components stand out with their depth, allowing for a stunning contrast with the baguette movement which, with its white or pink gold reflections, attracts all the light.

GB_43mm_Titane_DLC_B113_03832-HD“The founding principle of the Golden Bridge is the emphasis on its baguette movement. Since 1980, the piece has been designed to attract all the attention”, explains Jérôme Biard, CEO, Corum. “These new versions are the perfect example of this. Titanium and DLC bring depth and modernity to the casing, which holds within it this legendary calibre with strength and elegance”.

As sculptural as ever, the baguette movement once again proves both its versatility and its modernity. Here, it works alongside a structure developed specifically by Corum which embodies a geometry of overlapping bridges that evoke the most stunning masterpieces of human genius, notably the suspension bridges like the Golden Gate or the Brooklyn Bridge. It is in total consistency with Corum’s artistic universe, its roots in La Chaux-de-Fonds (where Le Corbusier was born), its historical attachment to art and its capacity to break free from watchmaking codes.

The piece is available in two versions: white gold and pink gold. This variation is found on the movement, the hands, the flange, the crown and the screws which maintain the structure of both sides of the baguette movement. The rest of the covering is black. It’s the first time that Corum has conferred a black rubber bracelet, veined and engraved with the brand’s name, upon its Golden Bridge.

Spirited and powerful, this new Golden Bridge Titane DLC model will be complemented in the upcoming months by two other models, each available in the same shades of gold. This aspiring triptych, resolutely geared towards the power of its architecture, breathes life into the Golden Bridge, and is destined for an audience of collectors of contemporary, radical fine watchmaking.

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Corum is unveiling a new collection that is totally dedicated to women: Heritage Eleganza. Its unique selling point is that it is available both in casual chic and precious jewellery versions; as part of a strictly limited edition, these feminine models feature, for the first time in the brand’s history, an automatic regulator movement.
At once precious yet casual, modern yet already legendary: Corum brings opposites together for its new 100% feminine collection. The Eleganza embodies Italian-style chicness, suitable for gala events…or paired with jeans and trainers.
Z254_03646_HDZ254_03643_HD“The idea was to create a model that was both precious and contemporary”, explains Jérôme Biard, CEO of Corum. “We have therefore adopted a traditional round format with a bezel set but combined it with a modern regulator display, providing an aesthetic balance which is rarely seen on a luxury feminine piece”.
The choice of gem setting is a reflection of this two-fold goal. Models presenting hard gemstones (tanzanite, aquamarine, tourmaline, amethyst) appear alongside jewellery versions with traditional gemstones (diamond, sapphire). The cases also capture this dual orientation: the first three-piece series features a silver case; the second four-piece series features an 18- carat pink gold case. Both designs are dedicated to the chic and modern young woman and collectors of jewellery timepieces. They share a 40 mm common diameter displaying a dial that matches the gem setting of the bezel and the crown.
Z254_03644_HDZ254_03642_HDThe Eleganza is powered by a regulator movement. It is automatic. It is currently the only movement of its kind within the Corum collections; its display type is one that is rarely used by Corum, up until now. It will remain a rarity: each model from the Heritage “Eleganza” collection will be strictly limited to a maximum of 8-18 pieces.
The Eleganza tells the time with three separate counters: an hour counter, a minute counter, and a second counter. Therefore, there are no central hands: the three counters are aligned, inducing a vertical way of telling the time, intuitive and instantaneous.
Corum has reinforced its intuitiveness by adopting a jumping hour aperture. At noon, it presents a large Arabic numeral, black on a white background that instantly indicates the hour, nestled in the central minute counter. The second counter is found at the bottom at 6 o’clock. In the three versions with a silver case, the counter is simply marked with “30” and “60” seconds. The four versions with a pink gold case present a seconds dial entirely set with sapphires, diamonds or amethysts.

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unique Admiral


Bamford (Bamford Watch Department, BWD) widely recognized as a global market leader in the customization of exceptional timepieces has for the first time, partnered with Corum to create a completely unique Admiral watch. Stealthy and modern, this piece combines the London-based brand Bamford’s hallmark blue and grey to produce a pure, timeless, limited edition watch.

unique Admiral The watch retains all the attributes of an Admiral watch (12 faceted bezel, large skeleton hands, natural rubber sports strap) but this time, it is presented as a collector’s edition “co-branded”, the first in the history of the brand.   This historic piece will only be available in one place: the concept store NOUS, worthy successor to Colette which has now become an urban style temple in Paris for specialized collectors.

Since 1955, Corum has adopted creativity and boldness as its guiding principles. It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs.

The continuity and the longevity of its collections are not mere words at Corum: the Admiral has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. History is definitely in the making at Corum.

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timeless codes


The La Chaux-de-Fonds brand Corum announced the creation of a new collection: La Grande Vie. Beautifully presented, a creative exercise in which, paradoxically, Corum rarely participates: the mastery of the classic and timeless codes of traditional watchmaking.

The new collection La Grande Vie by Corum is the exception that proves the rule of the brand’s unbridled creativity. “We wanted to have a collection with an elegant, classic design. It complements, following our customers’ demand, our most daring pieces”, explains Jérôme Biard, CEO of Corum.

timeless codes timeless codes La Grande Vie adopts all the Corum codes by considering them in the light of permanent collections and timeless pieces, making them aesthetically accessible to experienced collectors and first-time buyers.

To launch the collection, three pieces are already available. They join Corum’s “Heritage” collection. All share a 42 mm titanium case within which lies a beating Swiss Made automatic caliber (SW300), visible through a sapphire crystal case back.

Their dials will probably attract the most attention, with a shimmering sunray finish in blue, red and green tones that magnifies each ray of light. From the center to the flange, this sunray finish gives the piece a radiant look.

Baton hour markers are stretched out on the dials, which Corum wanted to be more elongated and thin than average, accentuating the “sunray” effect reflected by La Grande Vie. They come with “Dauphine” hands – a highly “classical” feature of the traditional fine watchmaking that is wonderfully exhibited here by Corum.

At noon, the 12:00 hour marker is replaced by a large key – an oversized Corum logo – to leave the brand’s mark. Indeed, in the absence of the name “Corum” on the dial, watch enthusiasts will only know the identity of the brand that created La Grande Vie through this key logo.

With an extremely well-considered positioning, La Grande Vie is worthy of taking the torch from Corum’s timeless collections, such as the Chargé d’Affaires. This collection from the 1950s has long attracted watch enthusiasts for its mastery of classic watchmaking codes. Today, La Grande Vie follows its own unique path on the way to a redefined version of traditional watchmaking, also destined to leave its own mark.


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exclusive Bubble watch


The former footballer known as “The Lion” wanted to collaborate with Corum, a desire shared by the brand itself. From a friendship born out of a mutual and simultaneous desire comes a very exclusive Bubble watch.

It happens more and more often: a friend of Corum who, from time to time, shares his favorites on Instagram. When that friend is Djibril Cissé and counts a total of nearly 800,000 followers on Instagram, the likes do not go unnoticed!

Bubble_Djibril_Cisse_ambiance_1“I had been planning to work with him for a long time,” explains Jérôme Biard, CEO of Corum. “I knew that he was a collector with a very sophisticated taste. He wanted to get in touch with us and, at the same time, so did we. So, we met up in Lausanne, with the shared desire to create something together.”

Djibril Cissé already had a Bubble, a personal piece that he regularly wears. Therefore, the Bubble 52 immediately became the starting point for creating his own model. The idea was to create a subtle nod to his outstanding career as a footballer – but that’s not all. With several films to his name, a book, two solo albums, television appearances, a DJ career, his own clothing brand and many other collaborations, Djibril Cissé is a “serial entrepreneur”, an all-round artist with overflowing creativity.

“The Lion” wanted a daring watch. A skull, exclusively designed for him by Corum, can be found at the center of his Bubble 52. Made out of gold and modelled on the artist’s personal watch, the number “9” is visible on its jaw. It is the only reference to his past as a top athlete, the number on his striker jersey which he wore in all his matches.

The dial has no hands – a deliberate choice to give the skull the fiercest possible traits, occupying almost the entire dial. Instead, Corum used an off-center hour display called “Magical”. It rests on a flange with a complete timer and two red circles sweeping over it. The biggest one indicates the hours and the other indicates the minutes. The watch will be released in a limited edition of 88 pieces and powered by an automatic caliber offering 65 hours of power reserve.

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Accustomed to adorning the most beautiful marine dials, the Admiral is feeling provocative today and getting naked, with no dial. Both playful and technical, it is also opening the door for a number of personalization’s. The Admiral is one of the pillars of Corum’s heritage. Unveiled in 1960, five short years after the brand’s creation, it embodies Corum’s idea of maritime watchmaking. Although it has always been loyal to its artistic fiber, Corum has never been afraid to set sail for distant shores. That’s the case today with the Admiral 45 Squelette, a radical timepiece that showcases both a nautical design and pure watchmaking mechanics.
The mechanics are now visible for all to see. The particular nature of the movement calls for this approach: it was conceived in house, designed by Corum and made by EMC, its own production entity. Caliber CO 082 features a 42-hour power reserve. Presented in full view, it provides the Admiral with a more energetic look.
A082_03703_HDA082_03704_HDThe Admiral 45 Squelette is more than just a watch without a dial. Its bridges have all been open worked, then coated with an anthracite grey surface that provides two contrasts. The first is with the movement’s nickel silver gear trains, whose copper color stands out strikingly from the other components.
The second is with the dominant colors of the Admiral 45 Squelette’s different models: turquoise blue, yellow and red. These bright colors are distributed in different places on each version: on the seconds hand, the case, the bracelet and the date. As of today, Corum provides for the possibility of creating customized pieces with combinations of these three different colors, not to mention all the possibilities of colored bracelets.
The date is not designed in a traditional way. The date disc features numbers that have been enlarged. These Arabic numerals have not been painted or engraved on sapphire discs, as is normally the case with this kind of watchmaking creation. Instead, they have been individually blanked by means of precise electrical discharge machining. This blanking makes it possible to have thin numerals that do not require support and which are geared into position under the flange by means of a transmission system. This aerial architecture accentuates the skeleton effect of the Admiral 45. It also makes it possible to have a less obstructed view of the in-house caliber visible on the lower bridge.
To make it easier to read the large date on this skeleton watch, Corum has placed an aperture with a solid-colored bottom at 6 o’clock. Its colors further the contrast with the date and also add a modern and sporty touch to the Admiral 45 Squelette. The different colors of this collection – turquoise blue, yellow and red – can be found in this aperture. This skeleton composition features wide Dauphine hour and minute hands, which make their way around the 12 pennants so characteristic of the Admiral collection, engraved under the famous 12-sided bezel. All of this is presented in a grade 5 titanium case 45 mm in diameter and featuring a vulcanized rubber bracelet. Further adding to the nautical aspirations of the Admiral collection, the watch is water resistant to 300 meters.
Sporty chic and energetic, the collection features seven models, each in a limited edition of 288 pieces (three models with a natural titanium case, four with one in matte black PVD).

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Corum’s Bubble is playing on its charms and roundness and is ready to welcome a central tourbillon. The famous age-old complication has been given a new lease of life with a playful and contemporary touch. This could potentially mark the beginning of a Fine Watchmaking collection for the Bubble which has previously created unique haute jewellery bubble timepieces.

“The tourbillon was designed for pocket watches. On wristwatches, its function is purely aesthetic. With the magnifying effect provided by the Bubble’s domed crystal, a tourbillon has never been as present or as powerful on a wristwatch. This novel approach provides us with a glimpse of the possibility of Fine Watchmaking for the Bubble,” said Jérôme Biard, the CEO of Corum.

The brand unveiled the new Bubble Central Tourbillon at Baselworld 2018. Three characteristics of this piece make it a tourbillon that is one of a kind in watchmaking. First, the piece is generously proportioned. The Bubble’s 47 mm diameter provides ample space for the tourbillon to fully express itself. Then there’s the central position of the tourbillon, a complex technical choice, since it requires an inline movement construction. The complication nevertheless features a pallet that is not soldered and makes it possible for this centrally placed tourbillon to immediately catch the eye.

L406_03673_HDThe absence of hands on the watch is also noteworthy. The hours and minutes are moved to the flange, where they are indicated by two triangular markers: one in black that indicates the minutes, with a second one indicating the hours. The tourbillon itself indicates the seconds.

Finally, there is the Bubble’s domed sapphire crystal. Corum has frequently played on the magnifying effect in the center and lightly deforming effect on the sides to create different visual effects. That’s no different here. The peak of the sapphire crystal acts as a magnifying glass on the tourbillon, which is located just underneath, a natural way of bringing out the slightest details.

Taking advantage of this original watchmaking effect, Corum has depicted its key logo in the middle of the tourbillon, on its upper bridge. This delicate engraving is appearing for the first time, and in great detail. It’s worth noting in passing that Corum has opted for an authentic tourbillon, such as it was patented in 1801, and not a carrousel or flying version. It is powered by an automatic movement with a bidirectional oscillating weight and, above all, two barrels in series that promise both excellent isochronism and a 65-hour power reserve.

In keeping with the spirit of the Bubble, the Central Tourbillon is quirky and playful, not a conventional evening piece. Designed for everyday life, and beating at 28,800 vibrations per hour (4 Hz) for enhanced precision, it is made of titanium to ensure both lightness and sturdiness. Three different versions are available: black & pink gold on rubber, natural titanium & blue on rubber or on Milanese mesh made from grade 5 titanium, for a perfect aesthetic and technical consistency that is rare for a Milanese mesh watch strap. Water resistance is guaranteed to 100 meters, another rarity for a piece with a tourbillon, providing the Bubble Central Tourbillon with an urban, sporty and contemporary character.


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